Maxifier and 24/7 Real Media Win Ad Technology Platform Award
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Eyeconomy boosts its Ad Network performance with Maxifer
Digital Summit 09
Channel 4 to use Real Time Campaign Optimization for Online Advertising Campaigns
Bauer Media becomes first UK Media Group to introduce Real Time Campaign Optimisation through a Deal with Maxifier
Maxifier Produces 68% CTR Uplift in Live Trial with Major UK Publisher
London 17 June, 2010: Maxifier, a division of Magenta Technology Ltd., and 24/7 Real Media, Inc. won the Ad Technology Platform award, for Maxifier, the 24/7 Real Media’s Open AdStream Optimization Module. The category was competitive, with seven other companies shortlisted at the Association of Online Publisher’s (AOP's) ninth Digital Publishing Awards on June 10.
Digital Summit 10New York 10 June, 2010: Maxifier sponsored the Digital Summit 10 in New York, the third edition hosted by 24/7 Real Media, the Media Innovation Group (MIG), GroupM and WPP Digital, a gathering of Publishers and Agencies to discuss the next evolution of digital advertising. The Maxifier team would like to thank all the people we had the opportunity to meet there and the hosting companies for such a brilliant event.
24/7 Real Media and Maxifier announce Display Optimization for Inventory Revenue MaximizationNew York March 23, 2010: 24/7 Real Media, Inc., the leading global digital marketing company, today announced Open AdStream® Optimization, powered by Maxifier. This unique technology provides Open AdStream users with heightened capabilities to optimize revenue and prioritize online advertising campaigns. This technology allows publishers to seamlessly leverage Maxifier’s technology through Open AdStream, improving efficiency and providing actionable insight in order to drive more profitable campaigns..
Bauer Media Boosts its Online Advertising with Improved Campaign Performance [pdf]
London 19 August, 2009: After more than 6 months collaboration, Maxifier brought real enhancements to CTR performance across Bauer’s inventory with an average uplift of 52% (source: Q4 08–Q2 09). During these 6 months, several campaigns had achieved +200% CTR uplift. From anadvertiser’s perspective, in terms of cost per click, Maxifier brought Bauer across all advertising formats and websites a cost perclick reduction of 20% (source: May 2009).
Eyeconomy boosts its Ad Network performance with Maxifer
London 20 July, 2009: Eyeconomy has adopted Maxifier to further improve its online advertising campaign performance of its Brand Network. This includes top tier websites like dailystar.co.uk, sport.co.uk, onthebox.com and flightcomparison.com…
Digital Summit 09
New York 12 June, 2009: Maxifier sponsored the Digital Summit 09 in New York, the second edition of the GroupM-24/7 Real Media conference, a gathering of Publishers and Agencies to discuss the next evolution of digital advertising. The Maxifier team would like to thank all the people we had the opportunity to meet there.
Channel 4 to use Real Time Campaign Optimization for Online Advertising Campaigns
London 29 January, 2009: Channel 4 New Media Adsales has signed an agreement with Magenta Technology to use Maxifier, its online ad-optimization tool, to introduce real-time optimization into its online campaigns...
Bauer Media becomes first UK Media Group to introduce Real Time Campaign Optimisation through a Deal with Maxifier
London 20 October, 2008: Bauer Media today announced the company has signed an agreement with Maxifier, part of the Magenta Corporation Ltd, to further improve the effectiveness of its online offering and advertising campaigns. Maxifier will be implemented across all Bauer Media digital networks, including online magazine, radio and television sites such as totalkiss.com and heatworld.com....
Maxifier Produces 68% CTR Uplift in Live Trial with Major UK Publisher
1 September 2008: The results of four month-long live trial of Maxifier at a major UK publisher...
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Maxifier and 24/7 Real Media Win Ad Technology Platform Award