Maximize revenues and reduce cost

The Maxifier Software-as-a-Service platform helps media companies and telcos (‘publishers’) around the world increase profit from digital advertising with machine learning and transparency.

 

Maxifier optimizes advertising campaigns using machine learning algorithms on data from the ad server and the Sell-Side and Demand-Side Platforms. This results in improved advertiser KPIs and reduced workload, due to automation and transparency.

Get started

There's no better way to understand Maxifier's value than to see it in action.

Why Maxifier?

Every player in the online advertising environment is challenged by complexity, volume and time constraints. Whether you are a publisher or a media buyer, Maxifier technology will unlock your potential to:

Scale digital ad revenues while delivering profit

  • Advanced machine learning and prediction algorithms, developed and refined over 10+ years by AI-experts
  • Optimization across any and all campaigns for 15+ KPIs
  • Documented increase in key revenue parameters (e.g. eCPM, eCPC, ++) from leading clients
  • Data-driven approach to delivering your ad campaigns

Reduce cost through automation - improve operational efficiency

  • Drastic reduction in workload for ad operations teams
  • Fully automated or semi-automated optimization

Deliver transparency and value to advertisers

  • Transparent sharing of KPI performance with advertisers
  • Documenting full value of ad campaigns
  • Fraud avoidance

Gain flexibility, insight and control over your ad business

  • White box approach with publisher control
  • Powerful ad business insight
  • Customizable platform - e.g. KPIs, algorithms, reports ++

Maxifier's extensive optimization capabilities and ad business expertise helps you gain competitive edge to win and retain new clients.

Maxifier Platform

Monthly stats

Ad Impressions analyzed
Recommendations applied
Ad Campaigns optimized

KPIs lift

2018 figures

%
Ad network profit increase
%
Save up to 50 % of ad operations time, using full auto-mode for 1000 montly recommendations
%
Conversions for key value optimization

Maxifier for Publishers

During the past 10 years, we transformed our extensive ad business expertise into algorithms shaping our software platform.  Whether you are in pursuit of higher revenues and specific KPIs, are challenged by limited ad ops resources, or aiming to build trust with your advertisers; - here is the solution for you.

Maxifier for Media Buyers

Media trading always calls for prompt, yet well-informed decisions. Maxifier's AI will do all the math for you, analyzing everything from inventory performance to ad campaign objectives and statistics. Smarter ad budget spending and higher KPIs have never been easier to achieve.

Testimonials

Maxifier client - Bauer logo

Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.

Bauer Media

Group Operations Director

Maxifier client - BlogHer logo

The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.

Debbie Wogan

Chief Revenue Officer, BlogHer

Maxifier client - The Atlantic logo

In the last month alone, optimizing on in-view rate has boosted campaign viewability by double-digits, at the same time delivering significant CTR performance improvements.

David Minkin

Executive Director of Revenue Operations, The Atlantic

Maxifier client - Forbes logo

We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximize ad revenue.

Mark Howard

CRO, Forbes Media

Maxifier partner - Moat logo

Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.

Jonah Goodhart

CEO and Co-Founder, Moat