Maximize revenues and reduce cost
The Maxifier Software-as-a-Service platform helps media companies and telcos (‘publishers’) around the world increase profit from digital advertising with machine learning and transparency.
Maxifier optimizes advertising campaigns using machine learning algorithms. This results in improved advertiser performance and reduced workload, due to automation and transparency.
Maxifier for Publishers
During the past 10 years, we transformed our extensive ad business expertise into algorithms shaping our software platform. Whether you are in pursuit of higher revenues and specific KPIs, are challenged by limited ad ops resources, or aiming to build trust with your advertisers; - here is the solution for you.
Maxifier for Media Buyers
Media trading always calls for prompt, yet well-informed decisions. Maxifier's AI will do all the math for you, analyzing everything from inventory performance to ad campaign objectives and statistics. Smarter ad budget spending and higher KPIs have never been easier to achieve.
We consider Maxifier as a very efficient dashboard that brings together all our campaigns and their metrics. The visual representation of the data helps us easily track delivery, margin, and performance - all to make informed decisions and act quickly, adjusting campaigns’ settings via widgets or with the help of machine learning recommendations.
Head of Media Trading & Online, Manageo
Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.
Group Operations Director
The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.
Chief Revenue Officer, BlogHer
For us at leboncoin, Maxifier is a very productive tool. It significantly reduces our operational time - we get all the required information instantly, and only spend a few seconds on making decisions and changes. In addition to the time savings, we appreciate that we can easily set target KPIs for Maxifier optimization based on our advertisers’ needs. It allows us to quickly achieve results and deliver on agreed metrics.
Director of Operations
We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximize ad revenue.
CRO, Forbes Media
Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.