Maximize revenues and reduce cost
The Maxifier Software-as-a-Service platform helps media companies and telcos (‘publishers’) around the world increase profit from digital advertising with machine learning and transparency.
Maxifier optimizes advertising campaigns using machine learning algorithms on data from the ad server and the Sell-Side and Demand-Side Platforms. This results in improved advertiser KPIs and reduced workload, due to automation and transparency.
Maxifier for Publishers
During the past 10 years, we transformed our extensive ad business expertise into algorithms shaping our software platform. Whether you are in pursuit of higher revenues and specific KPIs, are challenged by limited ad ops resources, or aiming to build trust with your advertisers; - here is the solution for you.
Maxifier for Media Buyers
Media trading always calls for prompt, yet well-informed decisions. Maxifier's AI will do all the math for you, analyzing everything from inventory performance to ad campaign objectives and statistics. Smarter ad budget spending and higher KPIs have never been easier to achieve.
Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.
Group Operations Director
The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.
Chief Revenue Officer, BlogHer
In the last month alone, optimizing on in-view rate has boosted campaign viewability by double-digits, at the same time delivering significant CTR performance improvements.
Executive Director of Revenue Operations, The Atlantic
We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximize ad revenue.
CRO, Forbes Media
Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.