About Us

Maxifier is all about increasing profit from digital advertising through machine learning and transparency.


We are a Norwegian owned company, and have been delivering total performance optimization since 2010, providing tangible commercial and operational benefits to publishers and media buyers.


Maxifier is headquartered in Norway, with sales and development offices in the US, UK, Argentina, the Netherlands and Russia. Maxifier works with leading publishers and media companies, helping drive value for a publisher’s premium inventory and enabling media businesses to maximize their performance and margin on non-guaranteed inventory.


John T. Sviland, Chief Executive Officer
Dmitry Yolkin, EVP of Development
Ståle Bjørnstad, Head of Sales and Finance
Anna Gorlach, Head of Customer Operations
Øyvind Lundgreen, Head of Marketing & Comms.


We're looking for smart, talented, passionate people to join our rapidly growing team of like-minded individuals.

If you're up for the challenge of working in a dynamic, fast-paced environment for a business that is helping drive the online advertising industry forward, we want to hear from you.

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Maxifier partner - Moat logo

Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.

Jonah Goodhart

CEO and Co-Founder, Moat

Maxifier client - Bauer logo

Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.

Bauer Media

Group Operations Director

Maxifier client - Forbes logo

We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximize ad revenue.

Mark Howard

CRO, Forbes Media

Maxifier client - The Atlantic logo

In the last month alone, optimizing on in-view rate has boosted campaign viewability by double-digits, at the same time delivering significant CTR performance improvements.

David Minkin

Executive Director of Revenue Operations, The Atlantic

Maxifier client - Manageo

We consider Maxifier as a very efficient dashboard that brings together all our campaigns and their metrics. The visual representation of the data helps us easily track delivery, margin, and performance - all to make informed decisions and act quickly, adjusting campaigns’ settings via widgets or with the help of machine learning recommendations.

Adrien L’hostis

Head of Media Trading & Online, Manageo

Maxifier client - BlogHer logo

The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.

Debbie Wogan

Chief Revenue Officer, BlogHer