Press release Archives

Maxifier more relevant than ever before

May 16, 2023

With the changes in advertising and marketing caused by data protection and privacy regulations, using Maxifier’s machine learning-based technology platform is even more beneficial than before.’ Maxifier CEO John T Sviland is very clear on the opportunities for digital advertisers and publishers as privacy rules are changing the game for the ad industry.

Inventale and Maxifier Launch Platform for Ad Campaign Forecasting and Optimisation

March 16, 2022

Inventale and Maxifier have released an integrated solution for ad campaign planning and optimisation for a major European media company.

Lineup and Maxifier partner up to help customers drive revenue, reduce cost.

January 10, 2020

Lineup Systems and Maxifier has entered into a global partnership; teaming up to help media companies increase revenues, increase productivity and reduce cost

Clarín chooses Maxifier to optimize digital ad business.

December 10, 2019

Leading publisher Clarín selects market leading machine-learning platform Maxifier to actively optimize campaign performance in their digital ad business.

Pascal Gayat appointed new Maxifier CRO

September 4, 2019

Pascal Gayat will lead Maxifier’s global sales efforts, helping customers across the digital ad ecosystem drive profits.

John Paton joins the Board of Maxifier Ltd.

February 11, 2019

Maxifier Ltd. has appointed John Paton as the Chairman of the Board of Directors. He takes charge with immediate effect.

The new Maxifier

January 31, 2019

Following the recent acquisition of Maxifier by Bmax AS, the company has set out on an ambitious and exciting journey.