Clarín chooses Maxifier to optimize digital ad business.

Argentinian publisher Clarín selects market leading machine-learning platform Maxifier to actively optimize campaign performance in their digital ad business.

Clarín is a leading brand among global publishing companies. The company is the leading Argentinian publisher, with the largest tabloid newspaper in the country. Their news website attracts almost 32 million visitors per month, according to SimilarWeb.

Clarín is a part of the Clarín Group, which is the biggest media company in Argentina. Clarín Group also owns the major cable operator Cablevisión, the large commercial broadcast television channel Canal 13, a number of cable networks, in addition to hundreds of radio licenses.

Pablo Salvatori of Clarin is happy with the decision to implement Maxifier in the Clarín organisation:

The results we have achieved so far are very good. We decided to start in a controlled fashion, and we see considerable further potential in applying more of Maxifier’s auto-recommendations going forward.

John T. Sviland, CEO of Maxifier is equally pleased:

I am proud that such a prestigious brand and organization as Clarín decided to implement our machine-learning platform. With their selection of Maxifier, they join other significant publishers, agencies and brands on our platform. It is obviously a pleasure to see that Maxifier helps drive profit and reduce expenses for our customers through optimization and automation.