John Paton joins the Board of Maxifier Ltd.

Maxifier Ltd. has appointed John Paton as the Chairman of the Board of Directors. He takes charge with immediate effect.

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John Paton joins the Board of Maxifier Ltd.  with a proven track record of success spanning more than 25 years in the global Media and Publishing industry.

John is the Chairman & Co-Founder of IVA Ventures, and has previously been named as one of the Top 15 Digital Media Influencers worldwide.

He has been the CEO of media companies in four countries ranging from less than $20 million in revenues to more than $1.2 billion and from 100 employees to 10,000 employees.

John was the founder and former CEO of Digital First Media, the No. 2 newspaper company in the U.S, and co-founder and ex CEO of impreMedia, the largest Hispanic news company in the US.

Image of John Paton who joins the Board of Maxifier Ltd

‘Maxifier is a fascinating software company with impressive people and a compelling offering based on machine learning for the media, telecommunications and broadcasting industry. I am proud to join this exciting company and to bring my own experience to the benefit of personnel, partners and customers. I strongly believe in a passionate work-style driven by business results and innovation, and personal relationships with customers and partners. Joining Maxifier at this point is a unique opportunity – I’m very excited!’
John Paton.


‘We are very pleased to have John join the Maxifier Board of Directors to support our global business. Based on his extensive experience in the industry, he is very well positioned to further strengthen our excellent customer relationships and support our growth,’
John T. Sviland, Maxifier’s Chief Executive Officer.

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For more information, please contact:

Øyvind Lundgreen, Head of Marketing and Communications
+47 948 58 402,

John T. Sviland, Chief Executive Officer
+47 479 37 111,

About Maxifier.
Maxifier customers increase profit from digital advertising with machine learning and transparency. The Maxifier software platform helps media companies and telcos (‘publishers’) maximize digital advertising revenues and reduce cost through automation. Instantly available through Software-as-a-Service.