Maxifier for Media Buyers
Managing ad networks in all their diversity is no easy task. In order to secure full control over multiple ad campaigns and sources of inventory, a human eye is no longer enough.
Maxifier monitors the whole network - down to the placement level - and helps you spend your ad budgets smarter, focusing on the areas that deliver best to each single ad campaign’s goal.
Maxifier for Media Buyers delivers
Smart inventory buying: drive margin across your business, spending your budget only on the inventory that works great for your ad campaigns
Delivery insights: check the status and adjust campaigns’ budgets and capping on-the-go to keep pacing and performance on track
Optimization at all levels: be it inventory preferences, audience targeting, or delivery settings, Maxifier will offer suggestions to find a perfect setup
Timely action: short optimization timeframes help you quickly identify the real drivers of campaign performance and optimize to them, reducing the budget and inventory burn
Tracking and reporting: concise yet informative, Maxifier’s performance reports will support your conversation with advertisers, visualizing your success at delivering their campaigns
Technology-driven insights and optimization mean greater visibility and smarter actions. Maxifier brings your ad operations to a whole new level and guarantees that your network performs in an optimal way.
Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.
CEO and Co-Founder, Moat
We consider Maxifier as a very efficient dashboard that brings together all our campaigns and their metrics. The visual representation of the data helps us easily track delivery, margin, and performance - all to make informed decisions and act quickly, adjusting campaigns’ settings via widgets or with the help of machine learning recommendations.
Head of Media Trading & Online, Manageo
For us at leboncoin, Maxifier is a very productive tool. It significantly reduces our operational time - we get all the required information instantly, and only spend a few seconds on making decisions and changes. In addition to the time savings, we appreciate that we can easily set target KPIs for Maxifier optimization based on our advertisers’ needs. It allows us to quickly achieve results and deliver on agreed metrics.
Director of Operations
Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.
Group Operations Director
We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximize ad revenue.
CRO, Forbes Media
The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.