Maxifier for Publishers
Maxifier helps publishers unlock and maximize the value of their premium inventory, remove the complexities associated with selling online advertising, and remain relevant to the advertisers in this rapidly changing environment.
Supporting major ad servers, Maxifier employs AI algorithms to produce individual recommendations to optimize the performance of your live ad campaigns.
Maxifier allows you to
Predict the performance of every campaign, so you can quickly identify potential issues and take timely, relevant actions to address them.
Optimize performance quickly and easily with the suggestions tailored to each campaign’s individual performance metrics, saving you time and effort and increasing the total performance of your inventory.
Simulate, test, and understand the impact any campaign change will have across all live campaigns – both positive and negative - before you implement it, ensuring your actions are beneficial to your advertiser as well as to the health of your overall business.
Act to improve campaign performance immediately by applying any changes to campaign settings directly from Maxifier UI, eliminating the need to work across two interfaces.
Automate your optimization workflow, freeing up time for the operations team to focus on other important areas.
Understand your ad business by providing superior analytics and reporting on all aspects of your ad campaigns
Compete more effectively by providing your customers more
To go beyond the traditional direct response metrics and standard data sets, Maxifier provides solutions to meet the needs of the more sophisticated players:
Those in pursuit of higher branding KPIs and increased viewability may like to use Moat’s or other viewability source’s data instead of an ad server’s standard set. Maxifier will easily transform the traditional brand insight into clear, efficient actions, driving greater value and making your offering even more attractive to the advertisers.
Media players who follow the path of truly getting to know their audience can leverage the ability to optimize on the audience data. Maxifier removes the complexities involved in delivering audience segment optimization at scale, helping you make sure the ad campaigns are delivered to high-performing, relevant audiences.
We consider Maxifier as a very efficient dashboard that brings together all our campaigns and their metrics. The visual representation of the data helps us easily track delivery, margin, and performance - all to make informed decisions and act quickly, adjusting campaigns’ settings via widgets or with the help of machine learning recommendations.
Head of Media Trading & Online, Manageo
We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximize ad revenue.
CRO, Forbes Media
The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.
Chief Revenue Officer, BlogHer
Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.
CEO and Co-Founder, Moat
For us at leboncoin, Maxifier is a very productive tool. It significantly reduces our operational time - we get all the required information instantly, and only spend a few seconds on making decisions and changes. In addition to the time savings, we appreciate that we can easily set target KPIs for Maxifier optimization based on our advertisers’ needs. It allows us to quickly achieve results and deliver on agreed metrics.
Director of Operations
Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.