Maxifier more relevant than ever before

May 16, 2023

With the changes in advertising and marketing caused by data protection and privacy regulations, using Maxifier's machine learning-based technology platform is even more beneficial than before.' Maxifier CEO John T Sviland is very clear on the opportunities for digital advertisers and publishers as privacy rules are changing the game for the ad industry.

Privacy rules and sunset for third party cookies will have a profound impact.

Data privacy today has become totally essential for everyone to handle according to strict rules and regulations. GDPR, LGPD and CCPA are important and crucial regulations. At the same time, 3rd party cookies are disappearing. These factors lead to new challenges for programmatic advertising, leaving marketers and publishers to look for options. Overall, the market expects a clear increase in direct advertising programs.

Why Maxifier?

Maxifier is a machine learning-based technology platform used by buyers and sellers in the digital ad business to actively optimize campaign performance, and maximize digital advertising revenues. With the changes in third party data and privacy regulations, the Maxifier solution is even more relevant for advertisers and publishers, helping them increase their Return on Ad Spend (ROAS) and improving their Marketing Efficiency Ratio. (MER)

Companies who focuses on direct advertising will see significant impact by using Maxifier to optimize campaigns and performance. The platform delivers automated optimization, while providing full control of, – and insight to campaigns and performance.

Get up to speed quickly!

The Maxifier platform is a very cost efficient SaaS solution. With our latest updates, it is now also easier than ever to test-run on your own data (Proof of Concept). With only 20 minutes effort from a new customer, the Maxifier team will set up your environment within three to four days. And off you go and can see the impact.

‘Maxifier is a unique machine learning-based technology platform which provides real value across the ad ecosystem. Both buyers and sellers in the digital ad business use Maxifier to actively optimize campaign performance. I am very pleased that new customers can now try it out and get up and running so smoothly, says John T. Sviland, Maxifier Chief Executive Officer.

Posted in Press release