Why Maxifier?
Maxifier enables media companies to unlock and maximize the value of their premium inventory, remove the complexities associated with selling online advertising, and remain relevant to their advertisers in this rapidly changing environment. Bringing benefits both to the commercial and operational sides of your business, it can deliver improvements to revenues and efficiencies.
Maxifier is a cloud based machine learning platform for ad campaign optimization. The platform takes data from the ad server and the SSP/DSP, performs algorithmic optimization and feeds it back to the ad server to deliver improved advertiser KPIs.
The process automates time consuming ad operations tasks at scale, while providing transparency, insight and control.
Commercial Benefits
Deliver the best of the best
Using your premium inventory at its best is the key to higher revenue - and performance improvements here can have a substantial impact on your bottom line.
At Maxifier, we agree that premium inventory should be handled with care. Our AI and Machine Learning algorithms will treat each ad campaign uniquely, fine-tuning it on-the-fly to achieve greater performance on your key metrics. CTR, viewability, conversions or cost-efficiency - whatever your success criteria are, the results improve with Maxifier.
Scale it smart
Manual performance optimization is very time-consuming, not scalable, and also a boring task. Your AdOps team is better than this. Free up their time for generating strategic ideas - and enjoy new smart solutions coming in, while Maxifier takes care of the routine part and provides steady performance improvements in the background.
Network-wide. Efficient. Flawless.
On top of the market
Proven results of employing Maxifier AI algorithms, accompanied by a scalable yet deeply individual approach, give you a competitive advantage when pursuing new advertiser contacts. Total transparency of Maxifier’s optimization grows trust and contributes to advertiser retention, ensuring you stay among the top players in the market.
Testimonials
The company is now saving 20% of the time that ad traffickers used to spend doing manual optimization. Now Maxifier makes recommendations to our ad trafficking team and they just have to say yes or no. This frees up time on the part of the team to focus on higher-value activities on behalf of BlogHer advertisers.
Debbie Wogan
Chief Revenue Officer, BlogHer
For us at leboncoin, Maxifier is a very productive tool. It significantly reduces our operational time - we get all the required information instantly, and only spend a few seconds on making decisions and changes. In addition to the time savings, we appreciate that we can easily set target KPIs for Maxifier optimization based on our advertisers’ needs. It allows us to quickly achieve results and deliver on agreed metrics.
Franck Pantel
Director of Operations
We consider Maxifier as a very efficient dashboard that brings together all our campaigns and their metrics. The visual representation of the data helps us easily track delivery, margin, and performance - all to make informed decisions and act quickly, adjusting campaigns’ settings via widgets or with the help of machine learning recommendations.
Adrien L’hostis
Head of Media Trading & Online, Manageo
Allowing a publisher to use the power of our data and then take immediate actions to improve viewability campaigns is beneficial to both the publisher and advertiser. Enhancing our relationship with Maxifier to ensure viewability can be action-orientated will help to drive success for all parts of the market.
Jonah Goodhart
CEO and Co-Founder, Moat
Ad Operations has significantly improved because ADMAX gives greater clarity on campaign performance, forecasting and for the first time an ability to do ‘what if’ campaign analysis.